Marketing To Off Line Businesses

Part of managing your online reputation is learning how to react to reviews, both good and bad. One can hope that they will never get a bad review, but the truth is, if you’re well-known and popular, a bad review will eventually happen. Sometimes the reviews are deserved, other times not, and worse, sometimes they’re bought. Yes it’s true, if you are really intimidating other sellers and in case they don’t have values they might hire someone to create damaging hype about you. The biggest thing to accomplish is to learn how to manage your online reputation, and how to respond to (or not reply) a negative critique.

All that said, we like to think of LinkedIn as Facebook’s slightly older & more grown up big brother; a lot of the same desirable traits, just a little more professional and grown up. And LINKS- juicy, juicy outbound links.

A balance doesn’t mean flat, by the way. You can have a balance in your marketing campaign, while having your profits shoot straight up. One way to make sure that steady growth in your business is one of the newest kinds of Internet marketing, online PR. This can involve press releases, keyword-optimized character and how-to articles, branded blogs, and online How to Get Negative Posts or Reviews Removed From Another Site?.

DEPENDABILITY. Do what you say you will do. This can be tricky, because it involves a certain amount of self knowledge and self management. If you say you’ll follow up by 9 a.m. Friday, you have to know what is feasible for you to be true to your word. How long will it take you to finish a project based on other things going on? You keep your schedule and know your work habits..

It is critical that you embrace the fact that your online presence is critical to your offline success. They are two parts of the same strategy. Two sides of the same coin. They are not separate. They should be seen as complimenting one another, they both pull and push, and should be looked at as similar to the DNA helix. It took ages until Crick and Watson cracked the secret of the double helix. It’s the same with aligning Online Reputation Management and offline approaches. They are invariably separate and do very little, if anything at all, for each other. However, if you begin to see them as similar to the DNA helix, then you will quickly begin to understand the alignment, phasing and weighting of each action so that they are pushing and pulling simultaneously.

If you want an email alert every time someone talks about you, your company or the product sign up for Google alerts. This is a free service from Google that tracks blog posts, news stories, groups and even videos for specific mention of the keyword you choose. Choose a relevant word or phrase and then receive timely updates in your email.

Remember, Google is extremely hungry for content. The more you can give it, the better of you’ll rank. When it comes to the biography, the typical recommendation is to use between 300-500 words. In our experience, the more keyword-rich text you have on a page the better, so we don’t even cap it at 500 words. In the interest of saving time you might want to refrain from writing 1000 word short novels for your professional biographies, but as a general rule the more you give Google the better off you are.

It is also important to bare in mind, that if you look and sound like the rest of the hungry “choose me” brigade, then you are one of them. If it looks like a pig and smells like a pig, then it’s probably a pig. Remember, old school, interruptive selling is dead.