We like all things that are fun. May it be doing the craziest things one can think of, with family, with friends, or with practically just anybody — and anywhere, not thinking if it is a public space, if many people will see. Sometimes, it just feels so good to let loose, to not think of what is to come at the end of the day, after we have done all this. Then, to top it all off, have the pictures taken. Or videos, to make the preservation of these memories better. To make these all very real, moments that we would like to look back to.
Plan your web reputation personale (ORM). Prepare how you will monitor your online activity and how you will respond. Determine the tools you will use, like Google alerts.
Social marketing results can’t be measured. There are a variety of methods and tools you can use for this, and more become available every day. You can monitor blog comments, mentions in the media, traffic stats, Facebook fans, Twitter followers, comments on your content, real-time blog advertising results, click-throughs to your Web site. The tools are out there, and the number of people who know how to aggregate and interpret the data is growing.
Not every review is positive. Don’t worry that not everybody thought you were ideal. If every review was 5 stars people could begin to think something was up. Getting 3 stars shows you’re not perfect it provides balance. And a possibility to improve that consumers experience.
Respond to your critics and thank your fans. The new internet (a.k.a. Web 2.0) is all about conversation. You’ve listened. Now it’s time to answer. Yelp gives some helpful tips on how to respond to both positive and negative reviews. No matter how you respond, do it with a healthy dose of common sense: e.g. don’t insult people, don’t act defensively, don’t act like a jerk, don’t pat yourself on the back, etc. Basically, all the things that annoy you about people at a dinner party are the same things that are going to annoy your customers online. So avoid them.
Technorati is a great way to check the traction of blog posts about you. The “authority rating” lets you know how many websites are linked to a blog post (it’s not always completely accurate), and links to “blog reactions” can be very fruitful.
Get a credit freeze and follow the steps for your particular state. This is an absolutely necessary tool to secure your credit. In most cases, it prevents new accounts from being opened in your name. This makes your Social Security number useless to a potential identity thief.